“Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.” – Brick Marketing
This is a fact and you don’t need quotes to believe as we all have this common laziness to read through a blog post or a piece of content for the most part of the day -which we end up reading only the topics, subtopics, bold words and any other words caught our eye among the lines to get a rough idea about the context.
This makes it difficult for brands to stand out and deliver a strong message and leave a lasting impression.
Every target market owns a lazy-reader marketing segment. Thus finding a solution to attract and excite and retain this group of people is important. Constantly changing digital landscape have come across the perfect solution for this – Video marketing, the content type with the highest rising popularity.
It is one of the few types of digital content that is flexible enough to cater to the on the go lifestyle of today’s world. Video marketing considers as the way to the future of content and can bring your business a list of benefits apart from attracting a lazy crowd of your market.
• 51% of marketing professionals worldwide name video as the type of content with the best ROI(Source-WowMakers)
• More video content is uploaded to the web in 1 single month than TV has created in 3 decades.(Source-Clickbank)
• The video is projected to claim more than 80% of all web traffic by 2019.(Source-Hubpost)
• Adding a video to marketing emails can boost click-through rates by 200-300%.(Source-Hubpost)
• Embedding videos on landing pages can increase conversion rates by 80%.(Source-Hubpost)
• 87% of online marketers are currently using video content in their digital marketing strategies.(Source-Hubpost)
• Social video generates 1200% more shares than text and images combined.(Source-Brightcove)
• Marketers who use video grow revenue 49% faster than non-video users. (Source-VidYard)
Benefits of Video Marketing
Video marketing allows businesses to deliver a strong and clear message in a more interesting and attractive way to your audience and can positively impact on your business in several ways from SEO to conversions.
Here we’ve listed few benefits of video marketing.
• Makes it easy for your audience to digest information and recall the brand.
• Boost your SEO by driving more traffic to your website.
• Deliver a great ROI by igniting emotions and encouraging people to buy from a brand.
• Increase trust through positioning you as a serious brand with a higher industry authority.
• Appeals to mobile users
Despite the industry, you represent video marketing can bring you amazing results that will directly affect your revenue growth. Below are few different companies we think have nailed video marketing.
• Jeffrey M. Cohn-Real Estate (//www.youtube.com/channel/UCa_eRPRFUNAC03C9FUqzwJA)
• Sons of Essex- Restaurant (//sonsofessexnyc.com/brunch/)
• Royal Catering (//www.youtube.com/channel/UC5zHTG6hsrGqYJMPYO–1tw)
• Australian Seniors Insurance Agency (//www.youtube.com/user/australianSeniors/featured)
How we at Kural do video marketing?
It’s clear that starting video marketing for your business is essential to keep up with the competition in the years to come. Yet it might be a quite a challenge to overcome as you have no idea where to start. Worry no more as Kural, the premier video marketing service in Toronto is here for your salvage.
Our strategy for effective video marketing
Planning –Planning the video with an effective strategy to win your customers’ heart.
Production- Video shooting, graphics creation, music, and narration infusing and editing… We do it all to help you deliver your brand message in an attractive way.
Publishing- With the right strategies in place we make sure to publish your video in the best place and platforms to drive you a higher ROI
Distribution- With our digital marketing expertise, we create a result-driving plan to get your video in front of the right people.
At Kural, we’ve helped an array of businesses to sell more with custom video marketing services (//kural.ca/video-production-2/). As an experienced video production and marketing services in Toronto Canada, we promise you creative, innovative, result-driving video production service to attract more business.
To keep your first step to adopt video marketing, learn more about our video marketing services here (//kural.ca/video-production-2/).