Without an argument, the Insurance industry is one of the most competitive industries not just in Toronto, but in the world too. With new Insurance agencies popping up in Toronto, it’s important to adopt new marketing tactics to improve your marketing efforts in order to stay ahead of all your competitors, if you want to earn more profits.
This is where digital marketing comes to your salvage. Catered to modern-day technologies, people’s lifestyle and behaviors, digital marketing can bring amazing results.
As a responsible digital marketing agency in Toronto, here we’ve shared 8 benefits of digital marketing to show you the power of digital marketing for insurance agents.
The number one reason you should adopt digital marketing for your insurance company in Toronto is that it enables you with better audience targeting.
With numerous filtering methods such as keywords, demographic filters, and location filters, digital marketing allows insurance companies to target only the right prospects which you can’t do with traditional marketing methods.
The segmented audience feature of digital marketing will help you target special segments within your target market which will improve the effectiveness of campaigns. Here’s an example; You can easily target parents in Toronto who are interested in an educational insurance.
More Website Traffic
Driving traffic to your website is one of the main struggle any insurance company with a website face. Whether it’s a newly launched or an old one the problem doesn’t change for many, no matter how much SEO friendly your website is.
Adopting digital marketing can be the perfect solution to tackle this challenge, as digital marketing will help you spread the word in the online world through many ways including via social media, paid ads, email marketing, SEO marketing and more.
Interaction With Target Audience
Digital marketing opens doors for you to interact with your target audience.
This will help you understand your prospects’ pain points, fears, and concerns easily. With this, you’ll be able to improve the customer’s experience and take strategic decision for business growth with more confidence.
On the other hand, digital marketing creates easy ways for your customers and prospects to reach out to you with their feedback, questions and complains and enables you to respond in real time which will improve your customer satisfaction rate.
Competition for insurance agencies in Toronto is high. This is why a great brand reputation becomes a great asset when it comes to securing a forefront position in the industry of insurance in Toronto.
Unlike traditional marketing, digital marketing will help you speed up the process of getting the word out about your Insurance agency in Toronto. Because digital marketing allows your customers to tell others about your service, rate your business, submit online reviews ..etc through several platforms with a click of a button.
For an example, a happy customer can share your business page or add a review on Facebook easily which will give new opportunities for you to find new customers.
If you have a strategic digital marketing plan for your insurance business, you are guaranteed with not just more exposure but with better leads and more conversions too.
With digital marketing, you can adopt proven methods to move potential customers in any stage of your sales funnel to the next stage easily, giving the right type of message and influence. For an example, you can use social media ads to attract more visitors to your website and use a subscription to get connect with your visitors and send strategic emails to generate leads and conversions(//kural.ca/try-this-5-steps-to-generate-high-quality-leads/) for your business.
Cost Effective Than Traditional Marketing
Compared to all the marketing methods out there, digital marketing is the most cost-effective marketing method that gives you results. Thus, for insurance agencies with a small budget and limited resources, this can be an effective and convenient marketing approach that allows them to compete with the giant companies with huge budgets for marketing in Toronto.
When you use digital marketing for your insurance company monitoring and tweaking your marketing campaigns will be right on your screen, updating in real time. And measuring ROI is effective and fast than any other marketing methods as you have the access to real-time data throughout the campaign.
Caters To Mobile Consumers
Mobiles phones have become a prominent part of Toronto people’s lifestyle today and people tend to use mobile devices more and more to consume information than TV and Radio.
You can convert this trend to your advantage once you adopt digital marketing as it allows you to launch campaigns specially catered to mobile users.
People Judge on Online Presence
Regardless of all the above-mentioned benefits, the main reason an Insurance agent must adopt digital marketing for their insurance business is that people expect your business to be in the digital world.
Researchers show that people trust brands with a strong digital presence than brands who don’t. Today people take your brand seriously only if you have a strong digital presence or years of experience in the industry.
A professional website, active social media profiles and good online reviews… A strong online presence has become a vital factor that people judge businesses on.
Up to You
To stay ahead of the game the Insurance business, changing and adapting to new trends is essential. Which is why you should give this post a thought and consider adopting digital marketing to market your insurance agency.
Any questions about digital marketing? Contact our experts to learn more.